Work / Case study · 02
Sports · Campeche, Florianópolis · 2026

CT Riozinho. Sand pioneer, now findable.

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Client
CT Riozinho · since 2013
Sector
Footvolley and beach tennis
Scope
Brand site · SEO · PT/EN/ES
Stack
Next.js · Tailwind · Vercel
Sand courts of CT Riozinho in Campeche, Florianópolis
FIG · 01 · Sand courts · Rua Pau de Canela, Campeche
[01] The problem

Thirteen years of history. Zero website.

Context

CT Riozinho is the pioneer of beach sports in Florianópolis. Footvolley and beach tennis since 2013. Loyal students, strong community, its own circuit. But no website.

New students discovered it through Instagram or by walking in. Tourists and expats, a huge audience in Campeche, had no way to find the CT in English or Spanish. Schedules, coaches, circuit: all private messages.

The brief was direct: "I want anyone landing in Campeche to know where to train, before they message me."

[02] The approach

Four decisions. All indexable.

A/01

Trilingual site, born with SEO.

PT, EN, and ES from day one with hreflang and SportsActivityLocation schema. Campeche is a sports tourism destination. Searches in English or Spanish cannot land on a social network.

A/02

Each page is an answer.

Schedules, coaches, circuit, stages, disciplines. Each is its own page. Indexable, linkable, AI-citable.

A/03

Real photography. Real sand.

Shot on the CT sand itself, no sports stock. Next.js Image, AVIF/WebP, mobile-first. Because that's where new students open the link.

A/04

Contextual WhatsApp.

Each discipline and each circuit stage has its own button and pre-written message. Students arrive at the conversation already saying what they want.

[03] Results · 30 days

From zero. Growing.

Total sessions
2.7K
30 days · GA4 · direct channel leading
Active users
300
+266% vs. previous period
New users
295
+260% · first-time site visitors
Countries reached
7
BR · US · SA · AR · CN · CA · FR
GA4 · CT Riozinho · last 30 dayslive

Top pages (by views)

  • CT Riozinho · Footvolley & Beach Tennis (PT)411
  • Schedules180
  • CT Riozinho Circuit145
  • 1st Stage · CT Riozinho Circuit106
  • Coaches89
  • CT Riozinho · Footvolley & Beach Tennis (EN)64

Sessions by channel

  • Direct361
  • Organic Search63
  • Organic Social26
  • Referral4
[04] Visual direction

Sand, sweat, community.

Athletes training on CT Riozinho courts
FIG · 02 · Athletes training
Footvolley class on CT Riozinho sand
FIG · 03 · Sand class
Editorial portrait of a CT Riozinho student
FIG · 04 · Retrato editorial
CT Riozinho sand courts by the sea
FIG · 05 · Beachside courts

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© 2026 Impulse StudioCase study · CT Riozinho · v 1.0Florianópolis ↔ São Paulo

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