We develop websites, systems
and apps with AI.

Impulse Works is a development studio based in Florianópolis, Brazil, that designs and builds institutional websites, custom e-commerce, web systems and mobile apps, with AI where it helps the business: customer answers, automatic data entry, alerts and summaries. Everything ships on Next.js with technical SEO and structured data from day one. We work remotely with clients in Brazil, the Americas and Europe.

There is no fixed package. Pricing is scoped after a discovery call where we understand the business, what belongs in the first version and what can wait. You receive a proposal with phases and prices before any commitment.

In weekly cycles. Every week has a meeting, a defined demand and a visible delivery in production, with no black box and no month-long silence. Scope stays alive: you follow every step and reprioritize while the project moves.

Yes. The work is remote and bilingual (Portuguese and English). The portfolio includes an e-commerce in the United States, a bilingual governance consultancy and an English-language travel site, alongside clinics, firms and local businesses in Santa Catarina.

Every site ships with the base Google and AI engines need to read and cite it: performance, schema (Organization, LocalBusiness, Service, FAQPage), FAQs written as real customer questions and content that answers directly. Nobody can guarantee rankings, but the structure removes the most common reason a site never gets found.

No. AI goes where it saves time or brings in customers: answering visitor questions on the spot, creating product listings from a photo or PDF, sorting orders and messages, flagging when something is off and sending a weekly summary. Where it doesn't help, we leave it out, and the cost of running the AI is spelled out in the monthly maintenance.

In most cases, yes. We start with a single task that eats your team's time today and connect AI to the data you already have: website, spreadsheet, system or WhatsApp. If the current setup can't support it, the discovery call shows that before any proposal.

The AI only receives the data the task needs, through providers that do not train models on what comes in through the API. Sensitive data, such as health information, is anonymized or left out. The database and the code remain yours.

Through WhatsApp or the form at the end of this page. The first conversation is a quick diagnosis of what you have today and what you need. No commitment and no generic proposal.