Fisio Kiel Ciasca. A clinic found by those who need it.
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Trusted in person. Low visibility on Google.
Kiel specializes in orthopedic and sports physiotherapy in Campeche, Florianópolis. He treats athletes, expats, chronic injuries, and holds a 5.0 with 71 reviews on Google. None of which surfaced for anyone searching "physiotherapist in Campeche" for the first time.
The old site was a static business card with no technical SEO, no English version, no tracking. Patients arrived through referral. Everyone else simply didn't arrive.
The brief was short: "I want to be found on my own, in Portuguese, in English, and when someone asks ChatGPT."
Four decisions. None loud.
Bilingual site, indexable in both.
Separate PT and EN routes, proper hreflang, LocalBusiness and MedicalClinic schema. Floripa is full of tourists and expats. They look for a physiotherapist too, in English.
Written for humans, structured for machines.
Service pages with semantic FAQs, an orthopedic glossary, and short, direct answers. The format ChatGPT, Perplexity, and Google AI Overviews actually quote.
Real photography. Light pages.
On-site photoshoot at the clinic itself, no stock. Modern compression (AVIF/WebP), Next.js Image, lazy loading. LCP under 1.8s on 4G.
WhatsApp as primary conversion.
No form, no friction. A floating button and three editorial CTAs per page. Each click ships with a pre-written message to lower the bar of first contact.
Quiet. But measurable.
Top pages (by views)
- Physiotherapy in Florianópolis291
- Specialized Physiotherapy (EN)67
- Campeche & Rio Tavares44
- Services17
Sessions by channel
- Direct128
- Organic Search37
- Cross-network25
- Paid Search14
- Referral9
Real. No stock.
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