Specialized healthcare
Fisio Kiel Ciasca
Clinical authority and conversion clarity for more appointment requests.
+180%
Conversion
Growth in key on-site actions tied to contact intent.
+2.5×
Appointments
More consultation requests generated by the new structure.
Executive summary
The clinic needed to explain treatments with credibility while making the next step obvious for patients in decision mode.
Technical foundation
Context
The site had to balance professional trust, treatment clarity, and a low-friction path from visit to contact.
What we delivered
- Information architecture centered on treatments, specialties, and clinical differentiators.
- Trust-focused copy with persistent CTA to reduce abandonment.
- Mobile performance and on-page SEO to strengthen both discovery and action.
Observed result
- Visitors were more likely to move into direct contact.
- Treatment understanding and appointment intent both improved.
More proof
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