Institutional site
Gelux Engenharia Elétrica
A conversion-focused site for electrical engineering in Florianópolis.
Gelux does heavy electrical engineering in Florianópolis: solar power, substations, projects approved by the local utility (CELESC), medium and low voltage installations, technical reports and testing. Technical work, high ticket, clients who research before hiring. The site had one job to do well: turn that research into a WhatsApp quote request.
What we built
A direct single-page landing, each service explained in the client’s language, with one conversion path: a quote over WhatsApp. Local SEO to show up for electrical engineering searches in the region, plus an integrated Instagram feed showing recent work.
Real social proof
Instead of pasted testimonials, the site pulls Gelux’s real Google reviews straight from the Google Places API, rendered server-side and refreshed on their own. What the visitor sees on the page is what exists on Google. Underneath, Next.js 16 with React 19 and Tailwind v4.
Blog on autopilot
A new technical article goes out every week, on CELESC regulations, standards or solar power, without the client writing a word. We automated the whole process: they just approve and publish.
Monitored every week by Impulse
We automatically check what decides whether a site shows up on Google and gets cited by AI assistants. Last check on November 2, 2026.
- Visits
- 205 -10% vs. previous 30 days
- From Google
- 110 54% of total
SEO Technical foundation for Google
- Site online and respondingOK
- Secure connection (HTTPS)OK
- With and without www both workTuning
- Server response timeOK
- Optimized page titleOK
- Description for GoogleOK
- Canonical URL setOK
- Single main heading (H1)OK
- Language declaredOK
- Mobile-readyOK
- Images with alt textOK
- Site iconOK
- Crawler instructions (robots.txt)OK
- Sitemap (sitemap.xml)OK
AEO Ready for answer engines
- Valid structured dataOK
- Business identified for GoogleOK
- FAQ markupOK
- Share preview (WhatsApp, LinkedIn)OK
- Clear section structureOK
- Content depthOK
GEO Ready for AI citation
- Guide for AI assistants (llms.txt)OK
- Open to ChatGPT, Perplexity and GeminiOK
- Official profiles linkedOK
- Business description for AIOK
SEO gets the site found on Google. AEO and GEO get it cited by ChatGPT, Perplexity and Google AI. We track all three and fix whatever drifts. How we work →