Healthcare
Osteopata Pediátrico
A niche site for pediatric osteopathy in Florianópolis.
André Carvalho is an osteopath in Florianópolis with a rare focus: babies. Assessment of cranial asymmetry and congenital torticollis, conditions that scare parents of newborns. And scared parents search Google, late at night, baby in arms. The site exists to be right there in that search, with a clear answer and a short path to a conversation.
The challenge
A narrow niche has one advantage: few people compete for the search. But it demands precision. Someone typing "baby cranial asymmetry" wants to understand the problem before booking anything. Shallow content does not convert, and medical jargon pushes people away. The copy had to calm and guide at the same time.
What we built
A lean site with local niche SEO: the conditions André assesses explained in a parent’s language, structured so Google and AI answers can cite it. Booking goes straight through WhatsApp, no form in between. The same technical base as our healthcare sites, lightweight Next.js, fast on a phone.
Monitored every week by Impulse
We automatically check what decides whether a site shows up on Google and gets cited by AI assistants. Last check on November 2, 2026.
- Visits
- 260 -6% vs. previous 30 days
- From Google
- 13 5% of total
SEO Technical foundation for Google
- Site online and respondingOK
- Secure connection (HTTPS)OK
- With and without www both workOK
- Server response timeOK
- Optimized page titleOK
- Description for GoogleOK
- Canonical URL setOK
- Single main heading (H1)OK
- Language declaredOK
- Mobile-readyOK
- Images with alt textOK
- Site iconOK
- Crawler instructions (robots.txt)OK
- Sitemap (sitemap.xml)OK
AEO Ready for answer engines
- Valid structured dataOK
- Business identified for GoogleOK
- FAQ markupOK
- Share preview (WhatsApp, LinkedIn)OK
- Clear section structureOK
- Content depthOK
GEO Ready for AI citation
- Guide for AI assistants (llms.txt)OK
- Open to ChatGPT, Perplexity and GeminiOK
- Official profiles linkedOK
- Business description for AIOK
SEO gets the site found on Google. AEO and GEO get it cited by ChatGPT, Perplexity and Google AI. We track all three and fix whatever drifts. How we work →