Healthcare
Osteopata Pediátrico
A niche site for pediatric osteopathy in Florianópolis.
André Carvalho is an osteopath in Florianópolis with a rare focus: babies. Assessment of cranial asymmetry and congenital torticollis, conditions that scare parents of newborns. And scared parents search Google, late at night, baby in arms. The site exists to be right there in that search, with a clear answer and a short path to a conversation.
The challenge
A narrow niche has one advantage: few people compete for the search. But it demands precision. Someone typing "baby cranial asymmetry" wants to understand the problem before booking anything. Shallow content does not convert, and medical jargon pushes people away. The copy had to calm and guide at the same time.
What we built
A lean site with local niche SEO: the conditions André assesses explained in a parent’s language, structured so Google and AI answers can cite it. Booking goes straight through WhatsApp, no form in between. The same technical base as our healthcare sites, lightweight Next.js, fast on a phone.