Write FAQs in the patient's language, not the clinic's

TL;DR. A FAQ block is the shortest path to AI citation, as long as the questions sound like a patient, not marketing.

Common mistake

"What are our differentials?" is not a patient question. "Do dental implants hurt?" is. Total difference.

How to write them

Take the last three questions a patient asked on the clinic's WhatsApp. Paste them verbatim. Answer in two to four sentences, no selling.

See how this fits the bigger 2026 Google shift or the full schema setup.