Beach sports
CT Riozinho
Trilingual platform for a pioneering beach sports training center.
CT Riozinho has taught footvolley and beach tennis in Campeche since 2013. Loyal students, a strong community, its own circuit. And no website. New students found it through Instagram or by showing up at the sand. Tourists and expats, a huge audience in Campeche, had no way to find the center in English or Spanish. Schedules, coaches, the circuit: everything lived in private messages. The owner’s ask was direct: "I want people arriving in Campeche to already know where to train."
The challenge
Thirteen years of history and zero search presence. Campeche is a sports tourism destination, and anyone searching for footvolley classes in English or Spanish landed on social media, with no schedule, no price, no clear address. The center needed pages that answered those questions on their own.
What we built
A site in PT, EN and ES from day one, with hreflang and SportsActivityLocation schema. Schedules, coaches, circuit stages and disciplines each got their own page, indexable and citable by AI. Photos shot on the center’s own sand, mobile-first. And contextual WhatsApp: every discipline with its own button and pre-written message.
The result
In 30 days: 2.7K sessions, a +302% jump. Active users grew +266%, with 295 new visitors and organic traffic from 7 countries. New students now open the conversation already saying which discipline they want.