April 18, 2026·1 min read
Write FAQs in the patient's language, not the clinic's
Five to seven real questions per page, written like a patient typed them at 11pm on their phone. That is what AI engines cite.
April 12, 2026·1 min read
One case study a month, three paragraphs, at least one number
Context, treatment, result. Numbers beat adjectives. This is the case-study format AI engines cite as proof.