SEO
Write FAQs in the patient's language, not the clinic's
Five to seven real questions per page, written like a patient typed them at 11pm on their phone. That is what AI engines cite.
TL;DR. A FAQ block is the shortest path to AI citation, as long as the questions sound like a patient, not marketing.
"What are our differentials?" is not a patient question. "Do dental implants hurt?" is. Total difference.
Take the last three questions a patient asked on the clinic's WhatsApp. Paste them verbatim. Answer in two to four sentences, no selling.
See how this fits the bigger 2026 Google shift or the full schema setup.

Vinicius is a full-stack developer and founder of Impulse. He builds high-performance websites for clinics, law firms, and professional services, focused on SEO, GEO, and AI search engine citation.
Want a 20 minute audit of where your site stands?
I run a free diagnosis: structured data, AI overview citations, and a one-page action list. No pitch deck.
Book a free diagnosis ↗